Hiking or Riding Mini Journal Update

Huff, huff, that's me blowing the dust off of the blog posting! LOL! I know I've neglected posting updates, but that doesn't mean I haven't been creating. Let's get to it!

The mini journals are approx. 4"x4" size. These are my first run, first time making this type of journal. As part of the functional art guidelines I have, this journal should be user friendly and yet be a work of art. So I took a regular size paper and divided it into thirds, like folding it to put into a business size envelope. The paper used is a handmade faux dark brown leather, it's one of my favorites! Then I played with a few ideas of paper combinations until something suited me. Now, what kind of lacing? I had some black leather cord I knew to use, and decided on trying a zig zag formation, like three mountain peaks. Played with that a bit, I was smart this time and made a template of how to measure the holes to punch and to figure out the lacing. I secured the lacing by using a crimp tube for necklace making on the back of each journal. Who knew I would actually use some geometry in my art projects, I really did use my protractor for the template! (Draftsman I'm not, but I can get by). Gold parchment paper was used for the pages, and I hand cut all sheets. As the booklet was forming, I felt like it needed a real leather border, so I got some of the Tandy leather scraps bag with black leather. Experimented a bit with measuring leather strips and got a leather border glued on each of the three journals. This is one area I will do a little different on the next set of journals. I like the look, but my gluing skills are a little rough. As a result, the inside covers with the leather borders looked rough, so I added a silk paper liner inside to cover up the leather gluing process. Figured that was a smart move on my part, LOL!!

Now for some pictures showing the process of creating the paper journals and binding:


Next post, the choosing of the beads and theme of each journal!

Promote! Promote! Promote!

I started something I've never done before last week, creating promotional items of my Etsy art shop! Making my Etsy shop a success (ie producing a steady monthly income and showcasing my art) has become really important to me. So, I've been reading through all the forums for days on the site to glean ideas about how to do this, especially in the economy today! I gathered some great ideas and one of those was to join an Etsy Team. I joined the Etsy Texas Crafters last month and one of the events is a participating booth at the Maker Faire in Austin Oct. 18th. And, one of the members is cordinating "goodie bags" to give out to promote Etsy and the Texas Etsy members. And all I, or any member, need to do was simply send their shop promo items and the kind Etsy member will distrubute them out!!

I thought, wow, this is a great and affordable opportunity for me, so why not participate and take advantage! Now, what in the world do I send as a promotional item? The obivious is business cards, however, I asked myself, would just a business card be motivation enough to get someone to come to my shop? While I have some very nice business cards, they do not really promote my Etsy site (it mostly highlights some other websites I use, but I'm in the process of changing my mind about those sites as I'm not getting ANY sales there!). I racked my brain and thought back on my experience from working in a doctor's office and when I was a veterinary pharmaucetical distributor salesperson. At those jobs I was innuadated with promotional items from all sorts of drug companies. The ones that I handled the most, therefore in my eyesight more often, was nice, cute USEABLE, items........

So, there you go...... (as Texans say)....

I tossed around a few ideas and decided on two products that would get some good attention and say "Pick me" "Look at Me"! Or at least I think so! A small handmade notepad (4" x 2.5") and a bookmark/business card combo. The notepad will have my store info, a copy of one of my paintings and a beaded accent and backed with some handmade paper. My bookmark with be printed on some cotton linen type handmade paper with a ribbon and bead accent. And here's a sample of what I came up with:

The first notepad shows how I did the back of each pad, bound with real leather cord and assorted handmade paper. Then two of the examples of the pads showing the beaded binding and a painting example. Each pad has five pages of off white resume paper. I'm thinking people can use this pad as a mini sketch pad too. I'm having to practically hand cut all the pages so it's a lot of work. The front of the pad is printed on some great cotton rag paper (Lenox 100) that has a nice stiffness and thickness. I used glass beads with gold beading wire and just wrapped it around the leather cording (these supplies, beads & leather cord, came from WalMart so I didn't have to spend much). I'm making around 30 or so of these!

And these are the business card/bookmarks:

I'm making around 30-40 of these and hand tying each ribbon and bead. The paper used has more of a cotton linen feel to it, I really like it a lot.

I'm trying to be very disciplined and keep working on making all of these and then get them mailed off. This being the first time I've ever hand made promo items I'm getting a good idea of what it takes timewise and cost wise. I'm learning a lot, it will be very interesting to see what kind of response I get after they are handed out in October.

Now, after this project is done, it's time to really build art projects for my shop in time for October. Lots and lots of ideas........Stay tuned!!!

Understanding Art Confidence

When I decided to pursue creating an art career at this stage in my life, I've found that I relied on my passion and excitement for creating a piece. Well, soon I realized those feelings don't necessarily result in a piece that all comes together automatically! And then, I became very disappointed with myself, and heading down that useless road of doubting my talent and choice. However, I do have a bit of a stubborn streak and like to think of myself as practical and sensible so I "hunkered" down and took a realistic look at my technique and understanding of color theory, composition, light and dark values, etc.... and allowed myself to be ok with what I felt was an honest assessment (where my naturally strong points and weak points were). From that point on, I sought projects that would always challenge me on some aspect so I could gain that all important confidence in painting a finished piece!

This painting is from a series I call Prancing Horse. The painting is entitled Prancing Horse Faux Black. It's called faux black because I did not use any black paint in the painting. When studying on my favorite artists self-help website, I came across a discussion about painting blacks without using black paint. I thought, ok, I can do this. And my black prancing horse came to be. The black is a combination of blue + red+ green, in various hues and layers. After playing around with this color combinations and seeing how mixing in the water brings it to life, I'm hooked! Now I understand when other artists say they never use black straight from the tube (or pencil in my case!) This is one of my favorite paintings so far, simply because I was so fascinated with the color mixing discovery! I think the color came out so much more vibrant than a straight painted black. And, as an added benefit, my confidence was boosted!

Prancing Horse Faux Black is a small format painting, the size is 4.25" x 5.75", on 90 lb watercolor paper. The mat is hand cut and formed by me from some wonderful handmade paper I bought from Under The Sun ( http://stores.ebay.com/Handmade-Paper-Store), a faux brown leather with a white linen surface. This painting is available for purchase. http://www.hosslass.etsy.com/

Thanks for visiting!